As a healthcare provider, ECHO wanted to confront the COVID-19 pandemic head-on and give the community as many tools as possible to navigate the uncertain times. Our team knew this multi-year campaign would need to be able morph and change as our knowledge of the pandemic grew. This campaign was a 360 approach using different print mediums as well as social media. We began with the slogan “Lights On, Mask Up” which was updated to “Come Together, Stay The Course.” The final part of the campaign needed to be able to be used for a multitude of things such as vaccinations and general health, so a less direct slogan, “Our Commitment To CommUNITY,” was chosen. The color palette was also updated to reflect spring and the rebirth of some sense of normalcy.