Formerly 4C of Southern Indiana, Building Blocks wanted a fresh start as they grew in capacity and services. The client was looking for a professional, yet playful aesthetic to their new branding. The icon plays off the new name of the company as it is based off the grid of foundation block work. The rounded blocks, set in natural cool and warm tones, are paired with a soft, serif type. Expanding the brand, we wanted to evoke a vintage feel, wrapped in modern design.